Better than being naked

Our modular pouch design was engineered to feel invisible - supporting your body and elevating your everyday.

National Shipping

We ship to all cities with fast and reliable delivery options. Track your order and get it wherever you are.

Secure Payment

Your transactions are encrypted and protected. Choose from multiple secure payment methods for a smooth checkout.

APT Pouch™

Designed from thousands of real-body wear tests to eliminate ride-up, chafing, and pressure. Built to feel right from the first wear.

24/7 Customer Support

Our team is available around the clock to help with orders, returns, and any questions you have.

New Arrivals

Athletic & Formal Socks

Jocks and socks never felt so good

Community-Driven FAQs

Find answers to common questions about shipping, returns, sizing, and more. Need help? Contact our support team anytime.
Do you have eco-credibility?

Yes - in practical ways.
We use plastic-free, cardboard packaging and focus on materials and processes that respect both the body and the environment.

Where are your products manufactured?

In South Africa - Our garments are made with skilled partners who care deeply about construction and detail.
We work closely with people who value craft, not shortcuts.

Returns & Refunds?

For hygiene reasons, we can only accept returns on unworn, unopened items.

If a product has a manufacturing fault, we’ll replace it - no fuss.

To avoid issues, we recommend ordering singles and trying one pair first before opening the rest of your order.
Please take a moment to check sizing before wearing.

How many pairs of underwear should a man own?

Enough that you’re never rationing comfort.

For most men, that’s 7-10 pairs in rotation. Enough for a full week and proper recovery between wears.
Quality matters more than quantity. A few well-made pairs will always outperform a drawer full of “fine.”

How often should I wash my underwear?

After every wear. No debate.

Underwear works hard. Washing restores hygiene, structure, and support.
Treat it well, and it will return the favour.